5 ways in which your business can benefit from a mobile application

Having your own mobile application development can provide some really powerful benefits for your customers. If you are thinking about building a new mobile application, it is very likely due to one of the following reasons:

He has invented a new idea / innovative business plan and believes that a mobile application will be the best way to market the product / service and bring it to fruition.

You are an established business, have a solid web development strategy and would like to offer your customers a mobile application to improve the user experience for the key services / products you provide.

There are many advantages to assigning a full service Digital Agency to build your mobile application. According to Juniper, by 2020 there will be more than 38.5 billion mobile devices in the world. With a colossal amount of applications already available for download through Google Play and Apple App Store, now may be the best time to design a cutting-edge mobile application.

Here are the main reasons to help your company decide if it is time to invest in a mobile application.

1. Mobile applications provide a quick solution

Speed ​​is crucial when it comes to visitor retention. The loading speed of the mobile app page is usually faster than a website compatible with mobile devices. In addition, in many cases, since the mobile application has been downloaded to a device, many functions can be accessed in mobile applications without the need for an Internet connection. This provides a great advantage and, in today's competitive world, the brand that can offer the user the desired information about the products / services of interest in the fastest time is almost guaranteed to win the business. Make sure that your chosen Digital Agency puts the experience and speed of the user as a priority for the creation of your mobile application.

2. Improved user commitment

When a mobile application is developed according to a world-class standard, targeted at its target audience and effectively marketed, it can significantly increase the customer's commitment to your business. If your mobile application meets the exact needs of your target audience, they are likely to use it much more than a website. This is because the user can easily access the application as soon as they unlock their mobile device and each time they use their mobile device, the application will appear as a reminder.

Push notifications also direct the user to the application with offers, upcoming events, special promotions, etc. ASOS does this to me in a brilliant way. Almost every time they offer an insert notification with a 20% discount, I cannot stop using a couple of new coaches. All of the above helps increase customer commitment, as well as customer retention.

3. Easy transactions through mobile.

Since the introduction of services such as Google Wallet and Apple Pay, the number of users who pay via mobile is constantly increasing. Mobile applications offer the user the possibility to buy products and services in a single click. Providing such an easy means of payment increases the possibility of impulse purchases and improves overall conversions.

4. Promotion of social networks

Social has a massive influence on the behavior of the buyer. Sprout Social statistics tell us that 74% of consumers trust social networks to guide purchasing decisions. Mobile applications allow me to like and share products and services more easily than ever: these I like and share then appear in the news sources of friends / contacts of the user and will greatly help to promote the business.

5. Easily obtain customer feedback

A mobile application is a fantastic tool to quickly get valuable comments from customers. You can add surveys within the application itself, link to Google Play Store or Apple App Store for comments, or direct users to an external site, for example. The same service used on your website to leave a rating and review. This will provide you with very useful information about the client's behavior and will provide ideas for future marketing campaigns for your clients.

Summary

It is important to understand if a mobile application is or is not going to be useful for your brand. Factors such as the industry in which you are involved and if your company operates online play an important role as to whether a mobile application is suitable for your business. In many cases, they can provide a positive impact and lead to higher conversions and profits, but this is also important that you have a highly responsive website created by a reliable web development company.